Celebrities are marking the start of a Scottish fashion designer’s new campaign in support of a cancer charity by posting selfies with blue tongues on social media.
Christian MacLeod has launched his “Blue CM Campaign” to raise money for Teenage Cancer Trust after his cousin was diagnosed with bowel cancer at the age of 22. He has launched a new range of blue leather belts, and is donating 10 per cent of the proceeds of the sales to the charity.
The campaign was launched on social media, with celebrities and supporters posting selfies with blue tongues. The cast of Hollyoaks (including James Sutton, pictured) have backed the campaign, posing for striking photographs with the blue belts and tongues to match.
After his cousin died from this disease, MacLeod made a promise to use his success as a fashion designer to help other young people with cancer.
Vanessa Todd, who is a fundraiser for the charity, said: “The Blue CM Campaign reflects the kind of irrepressible teenage spirit that Teenage Cancer Trust is all about, recognising that young people don’t stop being young just because they have cancer.
“It’s fantastic that Christian has chosen to raise funds and awareness for us so that more young people can benefit from our specialist cancer wards and expert care.”
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