Contactless payment terminals have been placed in cafes and restaurants in London and Oxfordshire to enable consumers to make a spontaneous donation to charity.
Diners can now give a 30 pence donation to the Mary’s Meals charity and help feed hungry schoolchildren in developing countries, via the initiative.
Marketing agency Earnest has built the Lunchbox terminals which have been installed in Reynolds, ICCO and Mortimer’s Cafe in London and Lynwood Cafe in Oxfordshire.
“Current statistics show that 80% of people in the UK already donate to charity regularly, and Earnest’s Lunchbox initiative aims to facilitate spontaneous generosity in a no-pressure environment,” says Mary’s Meals. “By placing the Lunchbox terminal at the point of sale, vendors make it easy for customers to donate.
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