An online campaign to save the life of a man suffering from a rare form of leukaemia has become the most successful GoFundMe campaign ever in the UK.
Donate4Mike, created by Kate Brandon to raise funds to cover the associated costs of cancer treatment in the US for her husband, raised over £450,000 in ten days. More than 22,000 people have donated to the fund.
The campaign message was spread predominantly via Twitter using the hashtag #Donate4Mike.
Mike Brandon has exhausted all of his treatment options in the UK and while a revolutionary treatment is available at the University of Pennsylvania in the US, the associated costs are £400,000.
GoFundMe has made a donation of £10,000 to the campaign.
The previous record breaking UK GoFundMe campaign was the high profile appeal to help Alan Barnes, the disabled Gateshead man was attacked outside his home in February last year, and felt too shocked to return. That appeal topped £300,000 in four days.
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