Digital charity Pennies is partnering with PayExpo Europe, the payment technology event, to show how advances in transaction technology can impact real social change.
At PayExpo Europe, which takes place on 7 and 8 June at London’s ExCeL, Alison Hutchinson, CEO of Pennies, will deliver a keynote address on how FinTech platforms are revolutionising charitable donations. Case studies, merchant testimonials and a panel discussion will provide comprehensive insight on the role corporate altruism plays in transforming disadvantaged lives.
As part of her keynote, Alison will reveal how payments industry participation has enabled Pennies to raise over £6m in private contributions and £25m in microdonations in only five years. Explaining the importance of this new fundraising channel for UK charities, Alison will discuss how digital altruism ‘adds consumer value’ when making purchases. She will also highlight the business advantages, including portfolio diversification and positive corporate social responsibility.
Compelling case study
Presenting a compelling case study, experts from Pennies will explain how the digital ordering process has evolved for retailers, incorporating active corporate participation to encourage support for their chosen charity.
Alison Hutchinson, CEO of Pennies, explained: “We are proud to be driving the UK customer micro-donations movement with our partners in the retail, finance and payments technology industries. Our independent research shows us that consumers like giving in small and convenient ways, and so by digitising the process we can offer an increasingly cashless public a way to give their small change a big purpose.’’
Charities believe corporate fundraising is a key growth area. But recent research by the IoF has revealed that just 7% of charities with a corporate fundraising programme feel that it is “fully developed”. With this in mind, Virgin Money Giving is hosting a series of free live events between 5th and 7th October to help charities grow their corporate fundraising.
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