The World Wildlife Fund (WWF) has teamed up with Apple to launch the Apps for Earth initiative.
The project aims to spread environmental consciousness by injecting environmental themes and motifs into 27 of its most popular apps. All of the proceeds from the purchase of any of these apps, and in associated in-app purchases, will go to WWF.
The collaboration, in conjunction with 24 iOS App Store developers, is set to run until 24 April.
Collection of apps
The international Apps for Earth collection includes a number of fitness, social media, photo and general productivity apps, including an update of the WWF Together iOS application. For a limited-time an Earth feature will include 360-degree panoramic images of our planet from outer space, along with the experience of playing with ‘digital water’.
The project is timed to coincide with Earth Day, which is Friday April 22.
Médecins Sans Frontières (MSF) has rolled out a new UK website with the aid of the Torchbox agency
Samaritans campaign aims to turn Blue Monday into #BrewMonday
The Prince's Trust backs scheme to ensure more people have basic IT skills
Clothes Aid has turned to animation to promote the benefits of recycling clothing.