Charities can now check their marketing material or social copy before publishing it, thanks to a handy new app.
Expresso, a web-based app, enables users to analyse proposed text – simply by pasting or typing text in. The analysis shows what percentage of sentences are extra-long or short, highlights filler words and exposes weak verbs.
Expresso also highlights weak parts of a text which can benefit from stylistic changes, making editing simpler and more enjoyable. With practice, it will help you develop an eye for awkward phrasing and find possible fixes.
Expresso can also be used to monitor changes in writing style over time. While currently still in beta, the app makes it possible to examine how often certain types of words are used and sentence structure.
While a useful tool, as the app creators themselves say, good writing style remains an art, not a science…
Funding will help to address critical humanitarian problems around the world
Tech for Good programme invites applications to help more charities achieve social change through technology
Colleagues at Shop Direct have raised £210,000 in just 12 months to support the development of a new digital app for Alder Hey Children’s Hospital
New digital investment service for charities will provide access to the biggest selection of charity-specific investment funds