Charities have the opportunity to learn the secrets of effective digital marketing at a free one-day marketing workshop taking place in Brighton next month.
Hosted by digital marketing agency Search Seven and in partnership with Google, the event will discuss topics such as, search marketing, website design and how to convert site visitors into customers. Co-host Google will discuss the benefits of paid media among other topics. The overall aim of this event is to provide valuable insight into how charities can improve their online exposure, increase engagement, and of course, boost donations.
As Search Seven has a strong ethos in supporting charities, it was a natural decision to ensure this event was made available free of charge to registered charities and for a nominal fee of £50 per place for agencies that work with charities.
Gavin Wills, Search Seven founder, explained: “The workshop will cover how to formulate a strategic, targeted campaign via paid media, in addition to improving a charity website and how to encourage site visitors to successfully engage with the brand. If the site does a great job in engaging the visitor, then the charity benefits through the form of donations, support, email sign ups and so forth. It’s a great opportunity to gain exclusive advice from experts in the field and expand the charity brand.”
The event will take place on Friday 6 May 2016 in the Spiegeltent on Brighton Beach from 11am – 5pm. More information can be found on the event website.
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