A twitter promoted online jumble sale is helping to raise funds for Great Ormond Street Hospital (GOSH).
The #Mumblesale initiative, which was launched earlier this month by ParcelHero, one of the hospital’s official corporate partners, aims to sell new and secondhand toys and children’s clothes donated by children’s brands as well as parents.
Sales take place on eBay and participating brands include The Book People, Bugaboo, GAP Kids, Igloo kids, Loud Apparel, Mattel, Playmobil and VTech.
David Jinks, ParcelHero head of public relations, said: “All money raised from the #Mumblesale will go straight to G.O.S.H. We have received exciting donations, with a Disney Frozen light-up castle and a starter bike from KaZAM attracting enthusiastic bids on the #Mumblesale auction.”
Last year the parcel delivery company introduced an option for customers to round-up their final bill to the nearest pound, and donate the remainder to G.O.S.H. It is also responsible for the Everyday Heroes competition, which recognise people who make a difference in their local community.
Challenge set to return bigger than ever
Emotion-filled digital campaign compiled of user-generated content
Mobile proximity marketing utilised by Missing People
Innovative digital Swear Jar app app identifies and tallies up the use of swear words to raise money