No doubt about it, the charity sector is under the cosh. Charitable organisations need to provide a donor experience that is richer and more personalised than ever before, while increasing the funds they raise to support their ambitious missions. That is unlikely to ever change.
But how can they address these challenges against a complicated backdrop of tighter regulations and new guidelines?
There is only one answer to the challenge of raising more funds under tighter communication laws: a powerful and intuitive CRM system. Thousands of charities use CRMs to help them provide rich donor experiences while ensuring total compliance. But with a wide number of CRM systems to choose from, how can charities know which one is right for them?
Leading fundraising software provider Blackbaud has put together a simple, practical guide to choosing a CRM system.
Whether it’s the organisation’s first CRM, or a much-needed upgrade for reaching charity goals, the guide provides a step-by-step process for selecting a CRM that’s the perfect match, with tips on how to define priorities, decide what the organisation needs and search for potential vendors.
Download your free copy of the step-by-step guide here.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.