Unicef France celebrated yesterday’s World Water Day with a highly creative interactive Twitter-based campaign called #H20Filter.
The Twitter tool allows users to count how many H, 2 and 0s are in people’s Twitter feeds, which are then turned into real-life donations. For example, if a user has 4,500 in their feed, they will be promoted to donate €4.50, or any other amount, to the charity.
As part of its wider ‘Water Challenges’ initiative, the charity says it wants to raise awareness around the fact that many individuals around the world are unable to access clean water.
The digital drive, which is part of Unicef’s wider ‘Water Challenges’ was created by Publicis Conseil was supported by the use of 52 digital screens along the La Défense esplanade in Paris.
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