Bowel Cancer UK is launching a fresh new website alongside a new look and corporate identity.
The refreshed corporate look and logo retains the charity’s colour scheme but now also includes the Star of Hope, the international symbol for bowel cancer. The refreshed look has been timed to be ready ahead of Bowel Cancer Awareness Month in April.
Better online experience
The charity’s new website, bowelcanceruk.org.uk, has been developed by the charity with digital agency adido, in response to feedback from users of the previous website.
The new site has better functionality, easier navigation and is now responsive across mobiles and tablets. The charity’s new look and feel has been used to improve the layout and design to make it simpler for people to find what they are looking for. In addition the website incorporates an exciting new range of merchandise which has been developed, featuring the Star of Hope.
Gus Baldwin, director of external affairs at Bowel Cancer UK commented: “We feel that now is the perfect time to refresh our corporate identity with an updated and compelling brand which reflects our future strategic direction and positioning.”
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