Cancer charity Anthony Nolan has released a new awareness video encouraging men to sign up to its donor register this month.
Supported by a social media campaign using the hashtag #MarchOfTheMen the charity hopes to tap into the traits of ‘modern masculinity’ in order to get more young males to think about signing up to the register. The message being used on social media and on the campaign pages of the charity’s website – www.anthonynolan.org/marchofthemen – is that ‘being a man means you could save a life’.
Men aged 16-30 are by far the most in demand as stem cell donors, and are 3.5 times more likely than average to donate once they join the register – but worryingly, they make up only 15% of the register.
Médecins Sans Frontières (MSF) has rolled out a new UK website with the aid of the Torchbox agency
Samaritans campaign aims to turn Blue Monday into #BrewMonday
The Prince's Trust backs scheme to ensure more people have basic IT skills
Clothes Aid has turned to animation to promote the benefits of recycling clothing.