Google is trialling a new formula for its search rankings which could eventually let any brand or organisation – including charities – have a dedicated Twitter-style feed built into the company’s search engine results.
Google started the trial in the US last month when it allowed politicians to directly post campaign messages and key points into the search engine. Viewers can then click on the ‘results’ to read more in-depth articles.
The trial appears to have worked well as media reports suggest Google is set to offer a similar service to a wide section of businesses and organisations, albeit still under test conditions.
The individual posts can be shared from the search results page but users are not allowed to comment on them.
Online giving rose by 2.2% in 2016, while overall UK giving climbed by 2.8%, according to the latest Blackbaud Charitable Giving Report
A new infographic published on CustomerThink presents 37 key statistics about email marketing and its place in the world of marketing – and how you can use it to gain maximum results
Email remains a central pillar of marketing programmes, but new research from the DMA suggests marketers have some work to do to ensure they’re relevant and trusted
Disability charity Mencap is enjoying positive results from its clever 'Here I am' campaign