People everywhere have been taking to message boards and social media in support of the launch of the Cystic Fibrosis Trust’s ground-breaking music track ‘Breathe – Life Unlimited’.
The unique project features a piece of music assembled from over 200 sampled breaths from celebrities such as James Corden and Pete Doherty, as well as people living with cystic fibrosis put together by acclaimed producer Dimitri Tikivoi.
The track forms the backdrop for a video featuring Sophie Grace Holmes, showing some of the realities of life with cystic fibrosis, and looking forward to the day, within our grasp, where cystic fibrosis is no longer a life-limiting condition.
Social media uptake
The video has already garnered over 35,390 views on Facebook alone, and was accompanied by a wave of media interest that saw 19 radio interviews alongside features in ‘The Daily Mail online’, ‘Good Morning Britain’ and Channel 5 News, among others.
Trust chief executive Ed Owen said: “Thank you to everyone who has helped make this a success, for spreading the word and taking our message out to a wider audience than ever. This work relies on the CF community getting behind the Life Unlimited vision. Together, we have made a great start to our ambitions plans; our challenge now is to build on this over the next few weeks and months to deliver sustained impact, income and influence for the benefit of people with cystic fibrosis.”
Crowd giving to be encouraged at European Rugby Championship matches
Challenge set to return bigger than ever
Emotion-filled digital campaign compiled of user-generated content
Mobile proximity marketing utilised by Missing People