Don’t get left behind: why now’s the time to invest in a CRM » Charity Digital News

Don’t get left behind: why now’s the time to invest in a CRM

Digital Marketing

Charities are under increasing pressure to understand their supporters’ behaviour and preferences, especially in the light of the Etherington review’s recommendations.

But this is getting tougher for not-for-profits, as they’re snowed under by admin and must manage a dizzying number of communication channels – post, email, telephone… not to mention social media.

Adopting a CRM system can be the answer, allowing charities to communicate with their audiences more efficiently and automate a lot of administrative tasks, so they can focus on the activities that are most important to them and continue to grow.

In this report, charity software provider Access Group explains what professionals in the third sector revealed as their biggest challenges, and explains how a CRM system can help tackle them.

“Many of the issues that NFP professionals face could be better managed – or eliminated – using a CRM system that has been specifically designed for the sector, leaving more time to focus on the activities which support their very existence,” say the experts at Access.

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