WordPress has announced that it is to support Google’s newly-launched Accelerated Mobile Pages (AMP) initiative which makes mobile pages load faster.
AMP is described as an ‘open-source project that borrows some ideas from Facebook’s Instant Articles and brings them to the open web’. An AMP-enabled page loads four times faster than a standard site, making it particularly useful to mobile users in areas with poor data speeds.
Automattic, the company behind WordPress.com, said today that it’s enabling AMP by default for all WordPress blogs. That means that hosted WordPress users will get super-fast page loads when visitors come to their sites from Google results. Users don’t need to change anything or do anything differently.
WordPress has made a plugin available for self-hosted users that automatically converts content as well.
Google search results will now include a small lightning bolt next to AMP sites, indicating that they’ll load faster.
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