What can the charity sector learn from Google AdWords excellence? (Infographic) » Charity Digital News

What can the charity sector learn from Google AdWords excellence? (Infographic)


AdWords, Google’s advertising service, has become part and parcel of our everyday lives, meaning it’s a great way to push your brand to the front of search engine page results and drive more traffic to your site.

While the dozen or so steps to AdWords success outlined below are clearly about sales rather than donations, the same principles of success apply to the charity sector too and should help you boost your online activities.



Related reading

A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.
  • You do realise that qualifying charities can get $10,000.00 of free advertising on Google AdWords? (https://www.google.co.uk/intl/en/grants/). I manage such campaigns for no fixed monthly charge or setup fee. Contact me for further info if of interest.

    • Susan Walton

      Couldn’t follow that link David. Definitely interested though!

      • Oops, I edited it. Email me for more info: david(at)rothwellmedia.com

  • Stan

    Oh dear, the infographic is blocked if Adblocker is enabled… something to tweak perhaps?