With entire films now being captured on smart phones and the cost of more sophisticated equipment coming down dramatically in recent years, hard-hitting video campaigns are no longer the preserve of the third sector elite.
This infographic from explainify highlights the top five reasons you should look into realising your own small screen dream as part of your next campaign.
Half of charities surveyed said they do not have a digital strategy and only 9% said they have been through digital transformation and embedded it
Government, funders and large charities must take urgent action according to new analysis by Lloyds Bank Foundation
Charities are being reminded of the need for secure mobile working policies
The six different classifications are based on an archetype analysis of the income and expenditure types in charities