Google has announced that it is to ban the use of ads built in Flash on its AdWords and DoubleClick networks.
On a Google+ post the company confirmed the following dates for the ban:
- Starting 30 June 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
- Starting 2 January 2017, display ads in the Flash format will no longer run on the Google Display Network or through DoubleClick.
A number of small concessions have been made for Flash video content, which is already auto-paused in Google’s Chrome browser using a process called ‘intelligent filtering’.
Google said in the post: “To enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100 percent HTML5.
“Using HTML5 to design your ads can help you reach the widest possible audience, including Chrome users, across devices and screens,” Google said.
The move comes as vulnerabilities in Flash are being exploited more and more – there was a 300 per cent rise in attacks on Flash during the first three months of last year.
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