The move means charities will be able to run multiple accounts that target different audiences, opening up numerous potential marketing avenues.
Switching will be available to both Android and iOS users – as long as the app is updated to version 7.15.
Up to five accounts can be set up per app via the profile settings menu. Once set up users can tap their username at the top of your profile to switch between accounts.
To learn more, check out the Instagram Help
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