Twitter is giving its advertisers a boost by introducing First View, a new premium video position service.
The initiative allows advertisers to pay to jump to the front of the queue in Twitter’s ad network, ensuring they get their video to the top ad spot the first time a person opens Twitter for a 24-hour period.
In a blog introducing the service, Twitter says marketers can scale their efforts even further and reach the huge Twitter audience through promoted trends and moments more effectively.
Twitter will roll out First View gradually, first of all to managed clients in the US and, in the coming months, around the world.
At launch, First View will apply to video only although other Tweet types are expected to follow.
Awards recognise the very best films and videos that have been created for registered charities
Scottish charity Aberlour Child Care Trust has selected hybrid cloud provider Pulsant to provide its enterprise Cloud solution
Developers can now access Google virtual reality platform to create Daydream-based Android apps
Awards celebrate the role film and video content is playing in many charities' marketing mix