Twitter is giving its advertisers a boost by introducing First View, a new premium video position service.
The initiative allows advertisers to pay to jump to the front of the queue in Twitter’s ad network, ensuring they get their video to the top ad spot the first time a person opens Twitter for a 24-hour period.
In a blog introducing the service, Twitter says marketers can scale their efforts even further and reach the huge Twitter audience through promoted trends and moments more effectively.
Twitter will roll out First View gradually, first of all to managed clients in the US and, in the coming months, around the world.
At launch, First View will apply to video only although other Tweet types are expected to follow.
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