Twitter is giving its advertisers a boost by introducing First View, a new premium video position service.
The initiative allows advertisers to pay to jump to the front of the queue in Twitter’s ad network, ensuring they get their video to the top ad spot the first time a person opens Twitter for a 24-hour period.
In a blog introducing the service, Twitter says marketers can scale their efforts even further and reach the huge Twitter audience through promoted trends and moments more effectively.
Twitter will roll out First View gradually, first of all to managed clients in the US and, in the coming months, around the world.
At launch, First View will apply to video only although other Tweet types are expected to follow.
First Minister opens new funding for communities and third sector
Company says deal will help it expand into all areas of online giving
The Institute of Fundraising has launched a new Suppliers Forum designed to bring the IoF’s corporate supporter members together to share ideas and discuss sector-wide challenges
David Robb, the chief executive of the Office of Scottish Charity Regulator (OSCR), is to join the Scottish Government digital directorate for six months