Social media is to play an integral part in raising awareness of Cancer Research UK’s 2016 Britain’s Biggest Breakfast campaign.
The focus of this year’s initiative will be about uniting the nation on a single big breakfast fundraising day – 11 March.
New advertising creatives devised by Karmarama will be used across social media to raise awareness of the campaign. The campaign will be supported by social activity created by Cancer Research UK’s in-house team.
“Britain’s Biggest Breakfast is an easy and accessible way for people to support our life-saving research,” said Anthony Newman, director of brand, marketing and communications at Cancer Research UK. We want to build on the success we’ve previously had with Britain’s Biggest Breakfast to make it bigger and better than ever before. The fun new creative is perfect for the campaign’s refresh in 2016.”
Challenge set to return bigger than ever
Emotion-filled digital campaign compiled of user-generated content
Mobile proximity marketing utilised by Missing People
Innovative digital Swear Jar app app identifies and tallies up the use of swear words to raise money