Charities have been facing mounting challenges in recent years. If changes to data protection policy and the government’s increased scrutiny of fundraising practice weren’t enough, third sector organisations are also under increasing pressure to deliver great experiences and forge meaningful relationships with a changing supporter base.
The average charity supporter is getting younger, more tech-savvy, and expects the same level of customer experience from their interactions with not-for-profits than they’d get from commercial brands.
These experiences make donors feel closer to organisations, and can make a real difference: according to a survey by the Charities Aid Foundation, 70 per cent of people agreed they would be more likely to support a charity if they knew how their money was helping.
“Your supporters are changing,” say the experts at digital strategies company Squiz.
“Charities and NFPs need to become better at communicating their work if they are to continue to thrive – especially as the people who are calling for this change are soon to make up the lion’s share of their supporter bases.”
Looking after this growing group of supporters will require a new digital strategy, which will have the added benefits of creating new revenue streams and making work more efficient.
In their whitepaper “The New Giving in the Third Sector: How to Drive Passion, People and Purpose with Digital”, Squiz shows charities how to develop their own transformative digital strategies, and clearly lays out all the key considerations in an easy to follow step-by-step guide.
Fill in the form below to download your free copy of the whitepaper.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.