Anyone who has an online presence will be aware of the rise of video, which is now a key component in the marketing mix for charities of all sizes.
As video usage proliferates, understanding the most important video marketing trends is therefore vital.
Before you head out and start filming your next Oscar-winning masterpiece, check out this infographic from Hyperfine Media which helpfully explains the top ten video marketing trends for 2016.
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.