Digital marketing is evolving by the day and there’s no way for charities to be exactly sure how things will change this year, but it’s useful to have an idea of the changes you can expect.
With the rise of mobile payments and intelligent ads, it’s time to think about how your marketing activities will adjust to keep up.
This infographic from WSI gives you the lowdown on digital marketing for 2016.
Online giving rose by 2.2% in 2016, while overall UK giving climbed by 2.8%, according to the latest Blackbaud Charitable Giving Report
A new infographic published on CustomerThink presents 37 key statistics about email marketing and its place in the world of marketing – and how you can use it to gain maximum results
Email remains a central pillar of marketing programmes, but new research from the DMA suggests marketers have some work to do to ensure they’re relevant and trusted
Disability charity Mencap is enjoying positive results from its clever 'Here I am' campaign