WaterAid turns to star of the small screen to boost fundraising campaign » Charity Digital News

WaterAid turns to star of the small screen to boost fundraising campaign


WaterAid has launched a dual-narrative film that provides a window into the parallel worlds of two midwives, with the aim of highlighting the challenge of delivering babies in a maternity ward which is among the 42% of healthcare facilities in Africa without safe water.

The release has been timed to support WaterAid’s Deliver Life appeal, where every £1 given by the UK public by 10 February will be doubled by the UK Government.

The film features One Born Every Minute midwife Delia Jepson at work in Liverpool Women’s Hospital, and midwife Juliana Msoffe in Kiomboi hospital in rural Tanzania, and allows the audience to be in control of the narrative by continuously switching between the worlds of the midwives during a typical shift; working under conditions that are worlds apart.


Stark contrast

At the click of a button viewers can view Delia on shift at Europe’s busiest maternity ward using modern water bath facilities among a whole team supporting women giving birth in a clean and safe environment.

By switching to Juliana, viewers are transported to a maternity ward which lacks a reliable source of clean, safe water and sanitation, as she attends to the women by herself whilst carefully rationing the limited water which is stored in a water butt on the ward.

Here’s a glimpse of what viewers can see in the film:



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  • Joe Lean

    This is great content and innovative story-telling! It really illustrates the differences (and similarities). Direct link here: https://interlude.fm/v/VlWPDA