All charities great and small make use of emails as a cornerstone of their marketing activities, whether drumming up support for a new campaign or simply thanking valued donors for their contributions. But, similar to great comedy, timing is key.
Much like social media or shift workers, different people are active at different times and it’s vital to have an idea about the internet access habits of your key demographics to ensure the maximum chance of your latest communiques.
This infographic from HubSpot offers some invaluable insight into the the best days and times to aim for inboxes.
Figures prompt calls for charities to ensure they use all methods possible to protect online transactions and customer data
Spending via contactless payment cards rises rapidly
Payments provider sees double-digit growth in contributions and an increase in mobile giving
Zoe Amar discusses how charities can get to grips with social media in just 30 minutes a day