Companies around the world went to great lengths to associate themselves with the mania surrounding the release of the latest Star Wars film over the Christmas period and one charity found its own ingenious way to tap into the excitement.
The National Deaf Children’s Society (NDCS) ran a social media campaign around Star Wars across Youtube, Facebook, Twitter and Instagram using the hashtag #StarWarsSigns which focused on deafness.
After finding only two instructional videos relating to Star Wars and deafness on the whole of the internet, the charity decided to make its own British Sign Language (BSL) videos and ask if followers agreed with the interpretations.
Check out one of NDCS’s deliciously dark snippets of Star Wars signing below:
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