Analytics can seem like a complicated element of website management, that is the preserve of the technically minded in charities, but it’s a lot more user friendly than it may first appear and can be an invaluable marketing tool.
This handy instructional video from Grow Your Charity Online (a joint venture between Technology Trust, Google and Media Trust) shows how easy it can be to make use of Google Analytics and outlines some of the myriad ways it can help your charity.
This video first appeared on Technology Trust.
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