Tech startup Giveagift has secured a partnership with Give as you Live and the Technology Trust before launching in mid-December, helping charities gain from the £1 billion-a-year wastage in the gift card industry.
Mutually beneficial service
The site helps consumers who can exchange the remaining balance of their unused gift card after sending a donation to a charity of their choice, for a different brand, with a wide range of well-known brands such as Amazon and Topshop to choose from.
Charities benefit from the donation element to the process, receiving a large percentage of the gift card, as chosen by the donor, and retailers benefit from increased footfall and conversion from customers cashing in their vouchers.
Giveagift’s partnership with Give as you Live and the Technology Trust will help launch and expand GiveaGift throughout 2015/16.
Receiving ‘invaluable’ advice
Aron Alexander, founder of GiveGift, commented: “We are excited to have both Give as you Live and Technology Trust on board.
“Their support and advice is invaluable and we are looking forward to launching the platform on 16th December with their backing”.
Greg Hallett, MD at Give as you Live, commented: “Giveagift is a simple concept that has the potential to really impact charity revenues.
“It was clear from early discussions that we would support this innovation in our drive to help charities grow their fundraising streams.
“It’s shocking that £1billion is wasted in unused gift cards each year so we do not hesitate to support Giveagift in helping that waste become much needed donations to all kinds of causes.”
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