Hope for Children has announced its 2015 Christmas Appeal by launching a new crowdfunding initiative to assist with the expansion of its work via its office in Uganda.
By using a crowdfunding approach, the charity is inviting as many people as possible to give whatever they can.
A personal approach
Donors have the opportunity to engage more fully with their chosen project as they can opt to sign-up to receive specific updates from the charity via emails and webinars, together with tools to enable them to share and encourage their friends and families to donate via social media channels.
The 2015 Christmas Appeal focuses on 3 urgently-needed projects in the Namuwongo slum district of Uganda’s capital, Kampala, an area that is home to an estimated 20,000 people.
The projects start at just £160 to help a mother set up a business to generate an income for her family, but also include funding a community social worker for a year and providing a small library for the children, with books and internet access to help them with their education.
The clock is ticking
However, for these projects to go ahead, they will need to reach their targets by 31st December.
Murielle Maupoint, chief executive of Hope for Children explained “We believe the key to the success of our 2015 Christmas Appeal will be a deeper sense of engagement in these specific projects felt by the donors, so they have a better understanding of exactly how their money is being spent and the impact on the lives of the beneficiaries.
“Even giving £1 will help to change children’s lives and give them the childhood they deserve.”
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