A short film created for Together for Short Lives has won another award, now taking its tally to three.
The charity, for children with life-threatening and life-limiting conditions, used the animation to capture the heart of what it does, raise awareness and inspire people to get involved.
Real stories used
Created by video marketing agency Hurricane, ‘We’re having a baby’ features real life stories to show how this not-for-profit helps families, giving it an authenticity and a deeper emotional resonance.
The film picked up an award in the animation category at the Media Innovation Awards after winning a Digital Entrepreneur Award earlier this month and an Association of Marketing and Communication Professionals Award.
The video shows parents initially feeling adrift when they hear heart-breaking news, but with help from Together for Short Lives, they feel grounded again.
“The film draws on our experience of working closely with families and the children’s palliative care sector and uses animation to tell a difficult story,” said Myra Johnson, Director of Communications at Together for Short Lives.
“Winning this prestigious award will help us communicate the needs of families caring for the 49000 children in the UK with life-limiting conditions and to reach out to more families to reassure them that there are specialist children’s palliative care services for them.”
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