Finding the right content to grab the attention of your audience and delivering it in a voice they will empathise with is a delicate balance, but one that can reap huge rewards if you get it right.
Finding the perfect mix
This infographic from content marketing agency JBH takes a tasty twist on finding your content marketing mojo, backed up with some interetsing statistics.
Half of charities surveyed said they do not have a digital strategy and only 9% said they have been through digital transformation and embedded it
Government, funders and large charities must take urgent action according to new analysis by Lloyds Bank Foundation
Charities are being reminded of the need for secure mobile working policies
The six different classifications are based on an archetype analysis of the income and expenditure types in charities