Send a Cow has released a spoof-documentary taking a humorous look behind the scenes at the hidden world of Panto cow farms, and promoting its new Christmas Gift catalogue.
The charity is hoping to turn panto season into planting season for African families, by encouraging people to gift practical items which help African families become self-sufficient.
The Bath-based charity provides livestock, seeds, tools and training to some of Africa’s poorest communities.
Fun with a serious message
‘Panto Farm’ is an 80-second film featuring a rural cattle farmer who breeds a very different sort of animal, a herd of pantomime cows.
Together with his ‘principal boy’ daughter, he feeds up his cows for panto season, teaches them how to ‘milk applause’ in his milking shed and auctions them to theatre directors for magic beans.
Simon Barnes, CEO of Send a Cow, said: “This year we’ve chosen to celebrate the humble Panto Cow to encourage people to think differently about the gifts they buy this Christmas.
“We don’t have magic beans but we do have lots of practical gifts that can make a real difference.
“We hope that you will support us this year by buying a gift, to help us change even more lives this Christmas and beyond.”
Between now and 31 December, all donations to Send a Cow will be matched £1 for £1 by the UK Government.
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