100% movement releases short film ahead of climate summit (video) » Charity Digital News

100% movement releases short film ahead of climate summit (video)

Ahead of the opening of the COP21 climate summit in Paris, the global movement for 100% clean energy released the short film, 100% Possible.


Using famous faces

Created by agency Don’t, 100% Possible features famous figures who triumphed over adversity – including Martin Luther King, Jr. and Mohandas Gandhi, alongside modern heroes such as Elon Musk and J.K. Rowling.

The film imagines these icons had never taken on the great challenges that have shaped today’s world.

Using a 2.5D parallax technique on manipulated photographs, 100% Possible opens with a middle-aged Steve Jobs working as a sales executive, sitting alone in an office cubicle  – no iPhone in sight and a Microsoft sticker on his bulky PC.

The film then depicts other iconic leaders in alternate realities, having never attempted the impossible-seeming feats that made them famous and transformed our world.

The video encourages the same determination and bold thinking when it comes to tackling climate change.


Challenging perceptions

100% Possible advocates for a transformational shift away from fossil fuels to 100% clean, safe, renewable energy – and aims to explode the myth that it would be “impossible” for the world to be powered this way.

The timing of 100% Possible’s release highlights that next week’s COP21 summit offers a unique opportunity to accelerate momentum towards a 100% clean energy future.



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