Orchid has launched a new photo sharing campaign encouraging women to get involved in the fight against male cancer.
The campaign challenges women to take selfies of their ‘ballsy’ adventures, post them to Twitter using the hashtag #ShesGotBalls and text SGBS15 £3 to 70070 to make a donation.
— Laura Farrington (@lauraalicealice) November 16, 2015
Raising funds and awareness
The male cancer charity has teamed up with Ladbrokes Bingo, which will donate £1 to Orchid for the first 2,000 texts sent.
All selfies using the hashtag #ShesGotBalls will feature on the gambling site’s online gallery.
Coy boys prompt fundraising ploy
The campaign comes off the back of research by the charity which revealed that 62% of men would rather their partners checked them.
The study also found that men are less confident at detecting testicular cancer than their partners are at detecting breast cancer and that one in four men would rather tell their partner or mum than their GP that they found a lump.
Orchid’s chief executive Rebecca Porta commented: “This new campaign encourages women to “get ballsy” and help the men in their lives detect signs and symptoms of testicular cancer.
“We are delighted to be working with Ladbrokes Bingo and together we can help tackle male cancers which affect over 43,000 men every year.”
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