Facebook has once again banned charity content, this time it is Meningitis Now’s image of a child having a glass pressed against a rash for “focusing on an ideal body image.”
The social network said the image would shock its users and removed it, along with a picture of a child recovering in a hospital bed, that it labelled “scary, gory or sensational”.
The charity is furious at the obstacle this has thrown up for its ‘Don’t Wait for A Rash’ campaign, which aims to educate the 34 million UK adults who wrongly believe a rash is the primary symptom of meningitis – it can be a late symptom and is not always present.
— Sam Summers (@SamSummersPR) November 11, 2015
Facebook sparked similar outrage at the Royal National Institute for the Blind in September when it banned the charity’s #SeeTheNeed campaign for being too negative.
After widespread media coverage of the decision, Zuckerberg’s empire reneged.
“Our campaigns are designed to save lives. We know Facebook is an effective way for us to reach thousands of people with lifesaving information who may not know about our charity and the work we do, said Meningitis Now’s social media manager Thomas Davis.
He continued: “One of the images banned was a glass being pressed against a rash. It contains nothing controversial – there’s no nudity or promotion of an unhealthy body image and it has been already shared widely online.”
“We rely on these kind of images to highlight just how dangerous meningitis is.
“Recent stories in the press, such as the Millie Dawson case, highlight how powerful these images are and the amount of awareness they can create.”
The charity has already been on the wrong end of censorship from Facebook when it used images of its supporters who have lost limbs to the infection.
“These images show the reality of the impact meningitis can have and it’s important that people see them. I really hope Facebook can work with us, not against us, in the future,” concluded Davis.
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