Since 2012, organisations all over the world have been ringing in the season of goodwill by celebrating #GivingTuesday, the charitable response to Black Friday and Cyber Monday, which encourages people to donate their time, money, or raise awareness of a good cause.
Last year #GivingTuesday came to the UK for the first time, winning the support of Hugh Jackman, Rita Ora and Tom Daley. The day was a huge success: Visa donations rose by 10 per cent, and more than £2,500 was donated to charities every minute.
On a global scale, more than 20,000 not-for-profit organisations participated. According to one study, participating not-for-profits saw online donations to their causes increase 19.4 per cent in the month of December, as opposed to non-participants who saw a smaller boost of 8.4 per cent.
This year #GivingTuesday falls on December 1st, and promises to be bigger and better than ever, but what can charities do to ensure they make the most of the day?
In this E-Book, charity CRM provider DonorPerfect provides a step-by-step guide for charities large and small keen to take part in the event and boost donations in what could be their biggest fundraising push of the year.
Please fill in the form below to download your free copy of the E-Book.
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