Charities are now the twelfth most trusted institutions in the UK, behind supermarkets, TV & radio stations and the Royal Family, according to the latest research by nfpSynergy.
Trust lowest for nine years
The poll of 1,000 UK citizens, which asks people if they trust charities ‘a great deal’ or ‘quite a lot’, has seen trust the lowest results for nine years, with the only time they received a lower score being July 2007 (42%).
Worryingly this drop in faith can’t be put down to general cynicism towards well-known institutions, with confidence in the police, schools and the royal family all improving or stagnating.
Sad results not surprising
Commenting on the results, nfpSynergy founder Joe Saxton said: “These are sad results if not surprising given the recent coverage of charities.
“The image of charities and their activities have had 6 months of un-precedented negative coverage in a number of areas.
“We can only hope that the work on the new fundraising self-regulation regime and the NCVO-ACEVO partnership to promote ‘brand charity’ are able to get going as quickly as possible.”
eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.
For charities that operate widely, one of the biggest challenges is maintaining a consistent brand identity and producing marketing material quickly, all without breaking the bank
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