Viral campaigns such as the Ice Bucket Challenge or No Makeup Selfie are the envy of charities everywhere for their ability to raise money and awareness globally, with very little input from their originators.
But, like a hit song, the precise formula for a viral campaign remains elusive. The myriad variables involved means there is no right answer but by tailoring your content and promoting it in the right ways, you can improve the odds of your content ‘blowing up’ as the kids like to say.
Narrow the odds
In this infographic from BuzzSumo, published on Business 2 Community, see how some simple methods can give your content a better chance of being shared.
Awards recognise the very best films and videos that have been created for registered charities
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Awards celebrate the role film and video content is playing in many charities' marketing mix