Marie Curie, the UK’s leading charity for people with a terminal illness has unveiled a new online shop just in time for the Christmas season.
The shop has already seen impressive results within the first month, with the site’s e-commerce conversion rate peaking at double the previous average, and checkout conversion tipping 60 per cent.
The new online shop embraces the charity’s new positioning, and introduces numerous design and user experience enhancements. A new range of Christmas e-cards have also been developed, along with a suite of virtual gifts called ‘Gifts That Matter’, allowing supporters to send a gift to a friend or loved one that helps pay for vital Marie Curie services.
‘We’re thrilled with the response so far’
Claire Hazle, Head of Digital at Marie Curie, said “We’re really proud of our new catalogue of Christmas gifts and products so we designed a new and improved online shop window to showcase them.
“We have also implemented a number of user experience enhancements that make it even easier for shoppers to browse and buy the ideal gift whilst helping to support our work. We’re thrilled with the response so far, and we’ll be making continuous enhancements in response to user feedback.”
The new site was developed and built as a collaborative project between Marie Curie Digital and Trading teams, and strategic digital agency DAM Digital, who have worked with the charity since 2012.
Updated user experience and new functionality
Peter Cameron, DAM Digital’s Managing Director, said: “We are delighted to have worked with Marie Curie on this exciting and rewarding project. We’re confident that the updated user experience and new functionality will help Marie Curie to drive more online sales and help fund their vital nursing and support services.”
The new online shop is a key strand of Marie Curie’s digital transformation roadmap, and will enable the charity to better integrate e-commerce into the supporter journey. The wider programme of work is seeing the charity introduce greater choice for supporters, carers and healthcare professionals in the way they can source information, offer support and access services through digital channels.
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