Getting the word out online about your latest charity campaign is hard enough but guiding potential contributors to your donation form is by no means the end of your work.
Despite the relatively high conversion rates enjoyed by charities, there some common mistakes that can deter those interested enough in a cause to reach the donation form stage.
High on the list of egregious offences is a lack of consideration for mobile users making things more difficult, while forcing donors to sign up and login before they can make a contribution can sometimes make all the difference.
This infographic by web usability expert Brandon Granger highlights the big funding faux pas to avoid.
Figures prompt calls for charities to ensure they use all methods possible to protect online transactions and customer data
Spending via contactless payment cards rises rapidly
Payments provider sees double-digit growth in contributions and an increase in mobile giving
Zoe Amar discusses how charities can get to grips with social media in just 30 minutes a day