As an extension of its annual Celebrate a Life at Christmas appeal, Roy Castle Lung Cancer Foundation has developed a micro-site hosting an interactive online Christmas tree, lit up with special messages left by supporters who’ve made donations.
According to the foundation, the Celebrate a Life Appeal tree – which launched last month – enables tributes to be “extra personal”, as supporters are able to choose from one to five decorations. Furthermore, each and every supporter is being offered the opportunity to take a “virtual tour of the dedications that have already been made”.
Through the new site supporters can remember someone they miss, or give in celebration or thanks to someone as a Christmas gift.
It's 10 weeks til Christmas. If there's someone you'll miss this year you can dedicate a light on our Christmas tree https://t.co/flVAezacXl
— RoyCastle LungCancer (@Roy_Castle_Lung) October 23, 2015
Reaching supporters across the country
- Liverpool: Bluecoat School, Wavertree, Liverpool on Sunday 13th December 2pm & 4pm
- London: St. Sepulchre’s Church, St. Paul’s, London on Tuesday 22nd December 7.30pm
- Glasgow: Glasgow City Chambers, George Square, G2 1DU on Saturday 12th December 1.30pm. Please arrive anytime from 1pm.
“At Christmas, we always light up real trees in festive concerts in Liverpool, London and Glasgow as part of our Celebrate a Life appeal.
“We wanted to make sure the appeal could reach our supporters all over the country and give everyone the opportunity to be involved, which is why we developed a website where people could dedicate decorations and switch on a light for someone special, regardless of where they live.”
She added that, so far, the feedback has been “really positive” and the tree looks “more and more special every day”.
“All the money we raise through the appeal will help us to fund vital lung cancer research and patient support, and we’ve already seen a 36% increase in donation,” she said.
A worthy cause
Dave Murray, the freelance web and applications developer who developed the interactive tree alongside the team at Roy Castle Lung Cancer Foundation, said: “I think it’s a great idea to offer people up and down the country the chance to remember a loved one in this way and thoroughly enjoyed working on a project for such a worthy cause.”
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