The Bubble Foundation UK has launched a new social media campaign, #BubblesfortheBubble, to raise money for important research that will enable the “Bubble” unit at Newcastle’s Great North Children’s Hospital to continue to save lives.
According to the Bubble Foundation UK website, the charity supports the work of the Children’s Bone Marrow Transplant Unit at the Great North Children’s Hospital, “treating children who require lifesaving treatment after being born with an immune disorder”.
“During this time the children live in complete isolation in a sterile ‘bubble’, as even a kiss from their patents would be fatal,” the charity explained, adding: “Without treatment, most would die before reaching their first birthday.”
According to Chronicle Live, this new appeal hopes to raise £500,000 for the unit, financing “medical equipment, toys and educational aids, as well as caring for the babies, children and their families”.
It will also fund research into “genetic causes of Primary Immunodeficiency (PIDs), as well as research into the outcomes of treatment to ultimately improve the lives of people with immune disorders”.
What does the campaign involve?
In order to get involved in the campaign, all you have to do is show your “bubbly side”. This could be anything, from “blowing a bubble with chewing gum” to “popping bubble wrap”.
Capture this moment with a picture or video and post it to your social media accounts with the hashtag #BubblesfortheBubble, before nominating a friend to take part.
The charity asks that you then donate £3 to the campaign, either through its JustGiving page or via text:
To donate via text (UK only): Text BUBB01£3 (or a denomination of your choice up to £10) to 70070.
English television presenter Holly Willoughby has already shown her support for the new campaign with the following bubble related tweet:
— Holly Willoughby (@hollywills) October 26, 2015
‘Hints and tips’
The Bubble Foundation UK will share its favourite #BubblesfortheBubble entries on its social media pages each week, and will offer “fun hints and tips” on how to create the best bubble. The campaign will last until the end of the year.
You can find more information about the campaign here.
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