Cancer Research UK has appointed GOOD agency as its lead agency for social. According to the agency, it works with charities, government and businesses to “unleash the good in people”.
The agency will be responsible for creating powerful social-led campaigns to support key initiatives, such as Race for Life, and on-going social brand activity.
‘Social has enormous potential’
One of the reasons that this particular agency has been chosen is because of the charity’s belief in the importance of co-creating campaigns with its supporters.
Collaborating with Cancer Research UK’s in-house social team, GOOD Agency’s team of planners, community managers, videographers and designers will put together social campaigns for key channels to “mobilise the online target audience”.
Chris Norman, strategy director for GOOD Agency said:
“We’ve worked with Cancer Research UK for some time and it’s hugely exciting to be part of their most innovative and future-facing stream of work.
“It’s often tempting to replicate ATL campaigns in social but the tone and ways people use social channels is unique. We’ll reinterpret the big ideas with extra authenticity and shareability. We both believe that social has enormous potential to inspire support and participation.”
Connecting with the online audience
Anthony Newman, brand, marketing and communications director at Cancer Research UK, has also commented on the new partnership.
“GOOD Agency understands the importance of putting our supporters, fans and followers at the forefront of our work. We’re confident this partnership will strengthen our connection with our online audience and increase support behind our life-saving strategy.”
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