How to tell a story for nonprofits (Infographic) » Charity Digital News

How to tell a story for nonprofits (Infographic)

By bringing a cause to life, storytelling has the ability to catch potential supporters’ attention and inspire them to take action.

As pointed out by Classy – a fundraising platform for social impact organisations– in order to really understand how storytelling works, you need to learn both how to construct a story and communicate it to your audience.

From creating a character to ending with an impact, Classy’s infographic, ‘How to tell a story for non-profits’, “walks you through the steps of telling an effective impact story”.


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A graphic advertising eBay for Charity, powered by PayPal Giving Fund. It reads 'Get picked' with a picture of five apples in a row, one red in the middle and two green on each side. Underneath it the tagline reads 'Grow your donations on eBay'.