By bringing a cause to life, storytelling has the ability to catch potential supporters’ attention and inspire them to take action.
As pointed out by Classy – a fundraising platform for social impact organisations– in order to really understand how storytelling works, you need to learn both how to construct a story and communicate it to your audience.
From creating a character to ending with an impact, Classy’s infographic, ‘How to tell a story for non-profits’, “walks you through the steps of telling an effective impact story”.
GlobalGiving has announced a three-week programme of free online training on crowdfunding – but only for charities who apply before the 5 October deadline
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eBay has proved to be one of the more effective ways to engage donors online and raise funds. While a lot of the money raised comes from the sale of goods, successful charities have also managed to establish a donor base that allows them to raise ongoing funds.