The U.S Fund for UNICEF is partnering up with a major US retailer to sell wearable fitness bands that are designed for children. The new deal hopes to simultaneously keep children in the US active and help save the lives of children across the world.
The UNICEF Kid Power Bands monitor children’s steps, hoping to keep them healthy and active. Each band costs $39.99 and, from 13th October 2015 to 31st December 2016, retailer Target will donate $10 of each sale towards therapeutic food packets that will be sent to malnourished children across the globe.
The “durable, child-friendly” bands are “part pedometer, part accelerometer, measuring both steps and movement”.
How does it work?
- Purchase the UNICEF Kid Power Bands and download the Kid Power app (which is due to launch soon)
- Using the bands, children are able to monitor how many steps they take and – with each movement – they are awarded “points”
- These points are subsequently “converted to funding” and enable UNCIEF to deliver packets of therapeutic food to severely malnourished children. The idea is: “The more you move, the more points you earn, the more lives you save”
- Children wearing the bands can also undertake missions using the app, where they can learn about different cultures around the world.
As UNICEF summarised on its website:
“By getting active with the UNICEF Kid Power Band, you can go on missions, earn points and unlock therapeutic food packets for severely malnourished children around the world.”
The bands are one-size-fits-all and are available in four colours: blue, orange and two “special Star Wars: Force for Change editions in black and white”.
They will be on sale at Target.com from November 29th and are available for pre-order now.
Get active and save lives
Caryl M. Stern, president and CEO of the U.S. Fund for UNICEF, said:
“Together, we’re putting children first by working to end global malnutrition, which contributes to nearly half of all deaths of children under five. The therapeutic food packets unlocked by UNICEF Kid Power have the potential to transform the lives of millions of severely malnourished children.
“The U.S. Fund for UNICEF is thrilled to partner with Target to empower families and students across the country to get active, save lives and make a difference.”
This is not the first time that UNICEF has celebrated the potential of wearable devices.
The charity is currently hosting a Wearables for Good challenge, which seeks to “develop innovative, affordable solutions to make wearables and sensor technology a game-change for women and children”.
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