The founder of Moneysavingexpert.com, Martin Lewis, is leading a campaign alongside the Charities Aid Foundation (CAF) to discover a champion for #GivingTuesday – the global day of giving on Tuesday 1st December.
The person should be a bighearted charity supporter or “community hero” who gives their time, money or voice to good causes.
What is #GivingTuesday?
#GivingTuesday was created in the U.S. in 2012 as an “antidote” to the dawn of the festive shopping season, which is instigated by Black Friday and Cyber Monday.
It is an opportunity to “come together to show the world why it’s good to give” – be it making a donation, volunteering or just “spreading the word” at the start of the Christmas shopping season. It has been described as a call to action for everyone who wants to give something back.
The campaign launched in the UK last year when hundreds of charities, businesses and communities came together to “celebrate generosity”. Donations via Visa increased by 10 per cent compared to the previous year and #GivingTuesday trended for over 11 hours in the UK, with 2,500 tweets per hour.
In the UK, it is coordinated by the Charities Aid Foundation and Blackbaud.
Choosing a champion
To select a #GivingTuesday Champion, Lewis will sit on a judging panel alongside: John Low, chief executive of CAF, Luke Cameron, charity adviser and head of the Nicest Job In Britain, Leon Ward, youth leader, young trustee and campaigner, and Carolyn Mayling, founder of Rosie’s Rainbow Trust.
The winner – which will be announced on Tuesday 10th November – will not only be given support to share their story with thousands of #GivingTuesday partners, but will also receive £250 to donate to a charity of their choice.
Entries can be made via the #GivingTuesday website and must be submitted by Thursday 29 October.
According to the website, “you can nominate yourself, give someone a gentle nudge to nominate themselves, or nominate someone on their behalf“.
— #GivingTuesday UK (@givingtuesdayuk) October 15, 2015
John Low, chief executive of CAF, said: “#GivingTuesday is all about bringing together thousands of small acts of kindness for good causes.
“After two days that are good for deals and good for shopping, #GivingTuesday encourages people to do good for causes they care about.
“#GivingTuesday is all about people doing something for a good cause so our search for a #GivingTuesday Champion aims to recognise those who have the power to inspire us all.”
‘Christmas isn’t a retail festival’
Lewis said: “Christmas time for many has become a session of tit for tat giving. The problem with that is most people end up with unwanted tat.
“So I’m fully behind changing the tone, Christmas isn’t a retail festival. So to follow on from Black Friday with the much more powerful idea of #GivingTuesday is perfect.
“Let’s celebrate working through charities and giving time to benefit others in a way we know truly works.
“Therefore I’m delighted to be launching the search for #GivingTuesday’s Champion – it’s time to shout out about those who give of themselves – I can’t wait to read the entries.”
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