Stand Up To Cancer is hoping to raise awareness and some serious cash with a YouTube Party.
The 12-hour live streamed event will harness the buzz around some of YouTube’s biggest stars alongside famous faces from TV and the music industry as they all chip in to raise money for a good cause.
Fundraising feat of endurance
What’s more, it’s incredible 12-hour length means the personalities involved – including vloggers Caspar Lee, Dan Howell, Jim Chapman and Pixiwoo – will find themselves in the record books if they pull it off.
Winners can bear witness
The charity is also offering tickets for fans to be in the studio for the event, starting at 12pm, on 17th October to witness the thrills and spills live. To be in with a chance of being there, entrants must text a £5 donation.
Already gaining plenty of hype on social media #YTStandsUpToCancer builds on the success of some of the the charity’s other multimedia work.
— StandUpToCancerUK (@StandUp2C) October 14, 2015
Traditional TV getting involved
Channel 4 has been heavily involved, broadcasting a number of one off shows that started on 5th October, including star-studded celebrity versions of firm favourites including Goggle Box, First Dates, Chatty Man and The Last Leg.
Including a who’s who of celebrities such as Jamie Dornan, Nick Frost, Boy George and Alexandra Burke, the shows have done a huge amount to raise the profile of the campaign.
Started in 2008 to drive ground breaking cancer research, Stand Up To Cancer has raised over $370m since its creation.
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