Social media campaign #laceupforbones gathers momentum » Charity Digital News

Social media campaign #laceupforbones gathers momentum

As World Osteoporosis Day fast approaches, we’ve taken a look at the National Osteoporosis Society’s lead-up campaign – #laceupforbones.

To coincide with World Osteoporosis Day on 20th October, the National Osteoporosis Society has designed special pairs of orange laces for the public to use “in their trainers, gym shoes, hiking boots, walking shoes and any other footwear that laces”.

According to the charity, weight-bearing exercise such as “running, walking, skipping, aerobics, dancing and tennis” are all good ways to keep bones healthy and strong.

“..this World Osteoporosis Day is the perfect time for everyone of all ages to buy the laces, swap them, take some exercise and then share their results on social media to encourage their friends to take part too,” it said.

So far, over 3,000 laces have been sold and over 1,700 messages have been written using the campaign’s hashtag: #laceupforbones. 

The campaign website has been set up “with opportunities for people to win great prizes when they share their snaps of their shoes with their orange laces in on social media using #laceupforbones”.


Making a difference

Every pair of laces sold will reportedly help the three million people in the UK who have osteoporosis.

Every year, the charity supports thousands of people through: a helpline that is operated by specialist nurses, an extensive list of publications, its website and numerous events for the general public and healthcare professionals.

From dancing to running  

Craig Revel Horwood, who is a close friend and patron of the charity, has shown his support for the campaign.

“I’m delighted to support the National Osteoporosis Society and to get people to lace up for bones. Dancing, running, walking and skipping are all FAB-U-LOUS ways to keep bones strong and healthy so get swapping!” he said.

A number of sports teams have also been sent the orange laces so that they can help spread the message about the importance of exercise when it comes to creating healthy bones.


How to get involved

You can purchase a pair of the charity’s fashion laces for £2 on the campaign website (or invest £8.99 in special Greeper laces).

Once your laces arrive, wear and share pictures of them on social media channels such as Twitter, Facebook or Instagram using the hashtag #laceupforbones.

Take note: if you post your pictures onto the campaign website, you may be in with the chance of winning “photo of the day”.

Share your photos of your laces in unusual places – post your photos on our website and they could appear as our photo of the day.

Win tickets, days out, places at our challenge events, meet sports stars and get involved,” the charity said.

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